4 Points:
How male alternative underground artist create much more different and maybe negative representation of themselves because of the freedom they have.
Source: http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/mmagpast/mm42_hiphop.html
- Focuses on tyler the creator in the odd future section. Talks about lyrics and how he is a non mainstream artist so is not portrayed as a millionaire superstar like jay-z.
- I can talk about how tyler has freedom in his lyrics and his videos in how he represents himself.
How mainstream artist create music videos for promotion and the artist are represented as stars.
Could focus on mainstream artists such as Jay-z, Kanye West (other big superstars) because of how they are represented as millionaires and are limited to the amount of freedom because how they are tied with a record label and have massive mainstream audiences.
Source: Studying popular music culture - Tim Wall 2003, chapter ten, representation, Stars as individuals.
- Focuses on how mainstream artist are seen as stars and audiences look up to them and are encouraged to by records and merchandise through how they are represented as an individual.
How underground artist go mainstream to promote themselves, gain money and a bigger audiences and then change back to creating underground music.
-Talk about artist such as Eminem and Dappy.
Source: Media, Gender and Identity - David Gauntlett 2002, Music for boys chapter, Eminem: Role Model.
Stereotypical representations of men in mainstream music.
Can talk about the macho masculine stereotype and how it is used throughout mainstream music to represent men. Can mention Jason Durulo and other mainstream artist who are represented as this stereotype.
Source: Angela McRobbies feminist theory
-Talkes about stereotypical representations of men.
Then can talk about in some genre's or how some artist differ and are represented as more effeminate characters in their music videos or through their lyrics.
Source: Media, Gender and Identity - David Gauntlett 2002, Music for boys chapter, page 221.
-Talks about how boy bands such as Nsync are shown as more effeminate lads who wear make-up and discuss affairs in pop songs and who are not conventionally shown as this macho masculine stereotype.
Music Videos chosen for research investigation.
Underground Alternative Music
Dappy - Tarzan 2.5 (Versace Cover)
-Focused around sex, money, nice house, girls, alcohol etc.
-Negative representations of men, however dappy is shown as the main focus (powerful, wealthy, popular)
-Rapping about anything he wants - is free to say anything and doesn't have to worry about making a catchy chorus or using visual effects in the video.
Mainstream Music
Jason Derulo - Talk Dirty feat. 2 Chainz
-Bright lights, Video effects, dancing, catchy chorus - reasons why it appeals to mainstream audience
- Does show similar representations as the Dappy video such as: seductive girls (sexual dancing), Jason Derulo is shown as powerful, main focus (girls always dancing on him), wealthy (wearing different clothes all the time etc)
-Different to the Dappy video because of how Jason Derulo is singing catchy lyrics and not saying more about other subjects like Dappy does etc.
I also chose these other two music videos to maybe include in my research investigation because it shows the comparison of how men are represented whilst they are showing their views on similar subjects (young people).
Underground Alternative Music
Plan B - Ill Manors
-Negative representations of men (violent, destructive etc.)
-Only appeals to small audience because of very negative video - No happiness, focuses on violence, hate etc.
Mainstream Music
Tinie Tempah - Children Of The Sun feat. John Martin
-Much more positive representations.
-Tinie says about how he has had trouble in the past, but now has got fame etc.
Research investigation analysis..... Ben i really liked you first draft. I like the fact that youve included quotes from your secondary research. and you've use the quotes to bqck some of the points you've made. To improve this, i think you should check your grammar and avoid using colloquial terms "rap artist that get signed". you must also include screenshot in your video, and have make your clearly that in each paragraph you're answering a question i.e (the 5-6 point you've tried to answer).... you must also include more website and sorces in your bibliography
ReplyDeleteResearch Investigation Peer Assessment.
ReplyDeleteyour first draft is really good, i really like the structure of it. You've used evidence to back up your points, but theres no primary evidence to back it up. You've made it clear when you've quoted which is a good thing and it is also clear when you've made a new point. You seem to have included nearly everything in your first draft theres just a couple things to improve.